GAS COMPANIES IN THE NEW REALITY: HOW TO BE AS EFFECTIVE AS POSSIBLE IN PR AND DIGITAL COMMUNICATIONS?
CONFERENCE
14:00-17:00 October 9 2024
HILTON ST. PETERSBURG EXPOFORUM, CONFERENCE HALL No. 1–2, LEVEL 2
Organisers:
North-West Representative Office of the Russian Communication Agencies Association, Grand Media Service Communication Agency, ExpoForum International
Moderator:
Andrey Volkov
CEO, Grand Media Service Agency, Chairman of the Digital Committee, North-West Representative Office of the Russian Communication Agencies Association Speaker:
Natalya Pilatova
Director, North-West Representative Office of the Russian Communication Agencies Association, Vice President, Russian Communication Agencies Association
Topic of the report: Trends of the communications market: what channels and tools can be used to sell and promote services?
Andrey Volkov
CEO, Grand Media Service Agency, Chairman of the Digital Committee, North-West Representative Office of the Russian Communication Agencies Association
Topic of the report: Public performance as a potent tool for comprehensive promotion in the gas industry
Vyacheslav Zhigulin
Head of Monitoring Research Department, Gortis Group of Companies
Topic of the report: Information monitoring as a tool for evaluation of communication efficiency
Ivan Koev
Regional Lead, Yandex Ads in St. Petersburg, Yandex
Topic of the report: New strategy for building of effective communications and business development based on Yandex products
Daniil Fedorov
Manager for Working with Advertising Agencies, VKontakte
Topic of the report: Using VK tools for effective promotion of services
Olga Chernokoz
Vice President for Communications, Eurasian Business Association, Head of Regions of Russia Media Holding, Founder of FAMA IT platform, political expert
Topic of the report: AI-powered process automation in PR and communications: cases of Russian-made solutions
Anna Lyatsu
Press Secretary for President of Russian Union of Industrialists and Entrepreneurs — Managing Director
Topic of the report: GR VS PR: new promotion trends and marketing efficiency of GR activities
Welcome speech:
Maxim Tereshchenko
Minister of Industry and Geology of the Republic of Sakha (Yakutia)